Marketing News

Lip Lab Keeps Tabs on Exclusive Glosses with ‘Flavor of the Month’ Series

Each drop will feature a ‘hero’ flavor paired with a coordinating gloss color.

Lip Lab is keeping tabs on exclusive gloss shades with the launch of its new “Flavor of the Month” series.

Beginning Aug. 7 and on the first Friday of every month thereafter, each drop will feature a “hero” flavor paired with a coordinating gloss color. The pairing will create a consistent cadence of newness that encourages repeat visits and builds monthly anticipation, officials say.

For the inaugural launch, Lip Lab is teaming with Morgenstern’s for a Mint Scoop Duo. The pairing will entail Gloss to Go shades in a sheer iridescent mint green and pink infused with a nostalgic peppermint bark flavor.

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